Finding bridesmaid dresses that suit everyone in your wedding party is by no means an easy task. The chicest options have romantic flourishes without screaming maid-of-honour; try something with a gentle ruffle or an understated bow in lieu of anything too in-your-face. It’s a good idea to look for a brand like The Own Studio, which offers a variety of dress styles in the same colour palette – in the end, everyone should feel their best going down the aisle, and not everybody will be keen to wear a strapless gown or waist-cinching number.
The internet is your friend, here: order multiple styles (in various sizes) and host trying-on parties. Not only is it much more fun, but it will give you the chance to discuss if anything needs tailoring – often a simple hemline adjustment is all that’s required to bring everything together.
If you’re hesitant to spend money on anything that people will only wear once, Halfpenny London recently launched a partnership with By Rotation, with a selection of bridesmaids dresses available to rent for as little as £5 a day. Another good alternative? Choosing beautiful dresses that your tribe will be wearing for years to come at all manner of events. Brands such as Rixo, Rat & Boa, and Raey are perfect – especially if your bridal party is small and a one-style-fits-all approach is feasible. Shop Vogue’s edit of the best bridesmaid dresses to flatter all, here.