Fashion Trends

Strike! Bowling Bags Are Back

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After doing without them during the pandemic, 2022 is all about the practical bag – and bowlers are at the top of our wishlist, with Lyst reporting that searches are up 29 per cent.

Maria Grazia Chiuri introduced a fresh range of bowling bags for Dior’s Resort 2022 collection, suitably anointed “Dior Vibe”. As the quirky name suggests, Chiuri’s versions “combine Dior heritage with the world of sportswear”, “bringing to each silhouette a touch of audacity”. The oblique perforated bowler, decorated with the house’s monogram, riffs on the Saddle bowling bags that John Galliano premiered for autumn/winter 2001 – catnip for nostalgia-loving Gen-Z shoppers. And while Dior’s Y2K-inspired iterations are worth splurging on, there are plenty of actual vintage bowlers worth truffling out as well.

Dior brought back the bowling bag for Resort 2022.

John Galliano sent Saddle bowling bags down the runway for Dior’s autumn/winter 2001 showcase.

Miuccia Prada is widely credited with transforming bowlers from a practical item – used for carrying balls, naturally – to a cult accessory during the spring/summer 2000 collections, when she paired them with her sexy minimalist ready-to-wear for the first time. During the ’90s, Karl Lagerfeld, too, regularly sent them down the Chanel catwalk in zingy colours like hot pink (Farfetch Second Life currently stocks a roomy quilted one from 1995), and Marc Jacobs developed a number of bowling bags during his tenure as creative director of Louis Vuitton. (Today, LV’s Alma and Speedy bags are often likened to bowlers for their charming shapes.)

The Row has released several bowler bag styles – perfect for minimalist obsessives.

Another exquisite bowling bag counterpart? The Hermès Bolide. Its legacy predates the Noughties bowlers by nearly a century. While visiting Henry Ford in the US during the 1910s, Emile-Maurice Hermès was reportedly inspired by a zip that he’d seen, patenting it in France and using it on the Bolide in 1923. A brand-new Bolide will set you back a cool £6,090, while a vintage one goes for upwards of £1,750. Perhaps the most subtle take on the bowling bag of all, though? The Row’s 12” Sporty Bowler.

Resale sites are fertile territory for vintage bowling bags. Set aside some time, activate product notifications and discover your perfect piece. Patience is key.

Prada leather bowling bag tote


Dior 2000s pre-owned Saddle bowling bag

Farfetch Second Life

Louis Vuitton 2000 pre-owned Deauville bowling bag

Farfetch Second Life

Chanel pre-owned 1995 quilted bowling bag

Farfetch Second Life

Dior smooth calfskin bowling bag


Prada bowling cross-body bag